Performance marketing · South Tyrol
I turn your Google Ads budget into measurably more direct guests instead of losing them to the booking portals. Everything happens in your own account, run by someone who knows hospitality and tourism first-hand.
Why work with me
Decisions come from numbers, not gut feeling. At any time you can see what your budget is doing, which campaign brings you guests, and where a small change pays off.
I work inside your own Google Ads account, and you can see at any time where every euro goes. Your data and your account history are yours and stay with you, well beyond our work together.
You get one point of contact: me. Plus real tourism experience. I think in bookings and occupancy, not just clicks. And as an official Google Partner, I work with know-how that Google reviews regularly.
A few numbers
in Google Ads budget managed each year
hotels and businesses looked after
in performance marketing
Services
Rather than do a bit of everything, I focus on a few things and do them properly. These are the four that matter most.
Search campaigns that appear exactly when someone is looking for what you offer.
Technical health and local visibility go hand in hand.
Clean tracking is the foundation for every good decision, so that's where I always start.
I know this industry from the inside, and I know which levers really matter in hospitality.
Provable with data
Every decision is traceable, every euro is accounted for. You have direct access to your own account at any time, not just a summary at the end of the month. That's what data-driven and transparent look like in practice.
About me
I'm Thomas. I didn't start out at a marketing desk. I started in a hotel. My roots are in hospitality, at Sporthotel Exclusive. I went on to study Tourism, Sport and Event Management at the Free University of Bozen-Bolzano, Bruneck campus, and I've worked full-time in digital marketing for over ten years.
For me, online marketing has never been just a job. I enjoy getting to know new businesses and the people behind them, and building projects together that last.
I don't do one-size-fits-all. Each business gets the approach that actually fits. Done right, Google Ads is a craft: clear numbers, a well-built system and no unnecessary hassle for you. Whatever can be automated, I automate, and I use AI where it genuinely improves quality.
Curious what's inside your account? Let's talk.
References
A selection of current and former clients.
We have been working with Thomas for several years and are very satisfied. His know-how, personal support, fast implementation and transparency really stand out.
Highly competent, responsive and dedicated. Always available, professional and reliable. We are very happy with his commitment and expertise, and can wholeheartedly recommend working with Barbarossa Marketing.
Intro call
An honest first conversation, no sales pressure. We'll look at what's in your account together and see whether we're a good fit.
Frequently asked
Google Ads is Google's advertising system. It puts your ad right at the top of the search results, exactly when someone is actively looking for what you offer. You only pay when someone actually clicks your ad, not just for being shown. So you become visible at the very moment a potential guest or customer is searching for you or your service.
Because your guests search for you on Google long before they book. If you're not visible up there, you hand the enquiry to your competitors or to the booking portals, which take a hefty commission. With Google Ads you're there at the right moment and bring enquiries straight to you, instead of buying them back expensively through third parties. And because every click is measurable, you can see in black and white what your budget really delivers.
SEO stands for search engine optimization: everything that moves your website up in Google's unpaid results. That includes a technically clean site, content Google understands, and visibility in your region and in your guests' languages. Unlike Google Ads you do not pay per click: the effect builds more slowly but lasts. SEO works best combined with Google Ads, because you are visible right away and keep being found over time.
Yes, always. I get access to your existing account or set up a new one for you. It's yours, I only work inside it. That way you can see every euro and every campaign at any time, without having to ask me first.
It stays entirely yours. Account, data, campaigns and the full history belong to you, even when we stop working together. That way you're never dependent on me. It matters to me that you can decide freely at any point.
With a live dashboard you can open whenever you like. You see cost, enquiries and revenue per channel in real time. On top of that we talk through the numbers regularly, in plain language and without jargon.
No long contract commitments. I don't work with fixed price lists, because every business is different. I tailor the scope to your account and your goals. In the intro call we sort out scope and budget openly, before you decide.
The first signs usually show within a few weeks, solid results after two to three months. Google Ads brings visibility fast, SEO takes longer but lasts. I'll be straight with you from the start about what's realistic.
Yes. Barbarossa Digital Marketing is an official Google Partner. That stands for certified product knowledge, proven campaign performance and a minimum ad spend that Google reviews every year. So you work with someone Google itself keeps checking on.
Mainly hotels and tourism businesses in South Tyrol and the Alps that want more direct bookings and less dependence on the booking portals. I also work with brands, small and mid-sized companies and public bodies that want marketing they can measure. If you want to know what your budget really delivers, we're probably a good fit.